Web Assessment
Nowadays, on-line presentations and applications become outdated very fast. It is therefore necessary to monitor your site to make sure it is still up-to-date with the latest trends and requirements. One of the main tools for evaluating a site´s quality is web assessment. It can not only assess the site´s technical quality, but the marketing aspects as well.
How does web assessment work?
The aim of web assessment study is to evaluate the overall quality of an on-line presentation and to recommend suggestions for its further development. Based on these data, we can provide an efficient solution to fit your marketing strategy.
Web assessment should be a basis to all of your investment decisions related to internet marketing and development of your on-line projects. Focus of the study depends on your needs – basic study includes the evaluation of:
- accessibility
- usability
- technical quality
It can also include an analysis of:
- marketing potential of the site and its efficiency
- assessment of your competitor´s websites
- room for improvements and development possibilites
- recommendations for other e-marketing tools available
If you want to find out more about your website, contact us! Our web assessment study can help you develop your site and make it an efficient marketing tool.
Other analytical services:
- User Testing (qualitative research carried out on real users)
- ClickTracks Professional (tools for advanced visitor statistic analysis, includes visitor segmentation)
- Focus Group (qualitative research – group discussion and evaluation of on-line presentations)