User Testing and Site Usability Analysis
How can you make sure that your on-line presentation is usable and efficient? How can you find out how user-friendly your site is? How to find its weak points and pitfalls? One of the ways may be testing the solution on specific users.
User testing can help with identifying the weak points and serve as a source of suggestions for further development of your site.
How does user testing work?
User testing is a quantitative research method. The choice of participants is determined by the researched site´s target group. During the testing, we let a group of users accomplish certain tasks while being monitored by our specialist. The way they deal with those task allows us to assess the site´s practical usability.
Typical examples of user testing focus include:
- site layout
- information architecture
- application functionality
Do you want to know how users percieve your website or application? Contact us – we will plan and carry out user testing tailored to your needs.
Other analytical services:
- Webassessment (website evaluation)
- ClickTracks Professional (tools for advanced visitor statistic analysis, includes visitor segmentation)
- Focus Group (qualitative research – group discussion and evaluation of on-line presentations)