Internet marketing
Internet marketing consists of a group of marketing instruments used on the Internet. The chief marketing instrument is an Internet presentation (web design, creation of applications and presentations), which is an important element of marketing concepts.
Internet marketing also contains classic means for publicity and advertising (advertising campaigns, SEO, SEM); a very effective instrument is e-mail marketing, which enables goal-directed mass communication with customers and includes a number of instruments for evaluation. A complete overview of Internet marketing and related instruments: