Flash Lite development
The importance of mobile marketing is rising together with the number of mobile telephones and the scope of the technical facilities which these phones offer. The content for mobile phones is at the present time represented by simple games and gadgets, but with telephone and network development the user will have an increasingly greater interest in real mobile applications, which will “facilitate” their lives and will be useful to them in their everyday work and activity. These applications will use connections to Internet sources of data and will offer the user parallel content (maps, dictionaries etc.)
One of the platforms which emanates from the Internet setting and whose further development can therefore be anticipated, is the company instrument Macromedia: Flash Lite.
What is Flash Lite
Flash Lite is a platform facilitating the creation of applications for mobile telephones, which in its process and scope comes closer to Internet applications. Flash Lite makes it possible to create graphically interesting, animated presentations which can be supplemented with functions obtained from Flash ActionScript script language.
Applications can thuis exploit the potential of the Internet, work with Internet data, process it, carry out operations with it, namely everything in the user-friendly environment created in Flash Lite.
What is the scope of Flash Lite
Flash Lite technology facilitates the production of customers‘ applications which will be an everyday aid to the user. The potential of Flash Lite is, as regards use, virtually unlimited and it is enough to simply choose and design an application for a specific use. Flash Lite can for example be used for applications of this kind:
- guides/maps
- translating programmes
- computational modules
- information applications
- games and many others
The main advantage of Flash Lite is that it brings Internet instruments and potential to, at present, limited mobile phones. A door is thus slowly opening to mobile phone users on a potential, which thus far, has been offered them only by the Internet.