ClickTracks Professional – Advanced site traffic analytics
Do you want to make sure your on-line marketing investments are efficient and bring you enough new clients? Web site visitor analytics using the ClickTracks Professional tool will provide you with detailed information on visitors´ behaviour, their habits and actions. This way, you can learn how to convert your site´s visitors into clients more efficiently.
How does web analysis work?
Web site visitor analytics software ClickTracks Professional enables you to monitor your site´s traffic and identify your key visitor´s behaviour.
ClickTracks Professional analyzes website´s visitor statistics (using the server log) and the data are then interpreted by our analyst. You receive a set of standardized reports or a detailed analysis of visitor statistics taking into account on-line campaigns, used marketing tools, seasonality, and other factors.
ClickTracks is equipped with a uniqe technology for visitor segmentation, which lets you label a certain segment and analyze its characteristics and behaviour. These segments can be used to distinguish between visitors from different regions, from on-line campaigns, PPC systems, or with a specific behaviour, and to monitor their passage through the site´s information tunnel.
If you want perfect control over your site´s traffic and the way its visitors are using it, contact us – the ClickTracks system can help you not only with finding the site´s bottlenecks, but with getting to know your own customers better as well.
Other analytical services:
- User Testing (qualitative research carried out on real users)
- Webassessment (website evaluation)
- Focus Group (qualitative research – group discussion and evaluation of on-line presentations)