Analytical Services
Knowing the weak and strong points of your on-line presentation is essential for its successful development. The problem is, how can we identify those points and evaluate their significance?
Analytical tools can help solve this. These tools can not only help in identifying the weak points, but also serve as suggestions for further development of on-line presentations, as well as internet marketing in general.
Our analytical on-line marketing tools include:
- User Testing (qualitative research carried out with real users)
- Web assessment (website evaluation)
- ClickTracks Professional (advanced traffic analysis, includes visitor segmentation)
- Focus Group (qualitative research – group discussion and evaluation of on-line presentations)